Group Details

Introductory Phrase:

Previous business person seeking guidance in launching and growing a new swimming pool equipment business.

About You:

I am a business owner based in Malaysia with years of experience in the exhibitions and events industry, including sales, marketing and business development. I am now entering the swimming pool equipment industry through a new distribution business. Although I have substantial general business experience, I am new to this particular industry and would like to learn from someone who has successfully launched and grown a product-based or distribution business.

Looking for:

I am looking for an experienced entrepreneur, distributor or business mentor who has successfully launched and grown a product-based B2B business. Experience in swimming pools, water treatment, building products, construction, equipment distribution or working with contractors would be especially valuable. I am particularly interested in practical guidance on market entry, B2B lead generation, sales channels, distributor/contractor relationships, pricing, customer acquisition and scaling a new business.

Group objective (goal):

I am launching a new business distributing swimming pool equipment in Malaysia and would like guidance from an experienced mentor on successfully bringing the product to market. My goals include developing an effective go-to-market strategy, finding and working with pool builders and contractors, generating qualified B2B leads, establishing the right sales channels, pricing and positioning the product, and building the business from its initial launch into a sustainable and profitable operation.